Henry Ford and Keihiro Toyoda changed the world in three decades, developing cars and facilities associated with production processes that would transform the way humans moved and shaped the world around them. However, this model has changed in recent years. Consumers are preparing to revolutionize the industry that has rehabilitated them. The new developments that arise from the evolution of the attitudes of the buyers towards the leasing of assets, finances and the use of technology are sweeping the software to improve automotive industry and are changing dramatically.
Companies operating in many industries have adopted the Netflix model, which includes the sale of access to products and services through flexible short-term lease agreements. Why Young people, especially millennials who make up the bulk of the United States workforce, according to the Pew Research Center, hate making large purchases. For example, only 15% of millennials believe that buying a house is a very important priority, according to Goldman Sachs. While members of Generation Z, which includes people born after 1995, retain more traditional economic values, the growing purchasing power of Millennials gives them a license to shape the market. As a result, organizations around the world are adopting subscription-based services, including car dealers and manufacturers. Your technology partner in car industory.
Young consumers have been using shared travel services like Uber and Zipcar for years. However, these actions seem like steps on the road to car ownership. Car manufacturers and dealers have the impression that those who participate in horse riding and cars will eventually seek total independence from cars. Deloitte analysts have now discovered that almost half of millennials and General Yers who benefit from these services wonder if they need to buy or rent cars. The increase in car ownership costs certainly does not help in the position. With the average payment for the new car approaching $ 550, and the average rent payment is approximately $ 450, according to Experian, many young buyers choose to withdraw from the car market. However, some startups and advanced thinking operators are looking to regain their place in this demographic by adopting the Netflix model.
Flexdrive is the most prominent company in following this strategy. Atlanta-based startups collaborate with dealers in 11 states to offer cars at seven subscription levels. Users subscribe to the service through the get mobile application to control cars within their ideal monthly payment ranges and go to participating merchants to pick them up. Prices per month, ranging from $ 400 for compact cars to $ 1,000 or more for luxury cars, include maintenance, insurance and roadside assistance. Canvas, based in San Francisco and financed by Ford, offers comparable options in three cities. A large number of manufacturers also entered the subscription car circuit, including Audi, BMW, Cadillac, Lexus and Jaguar Land Rover. However, these and other OEM programs generally come with heavier price tags.
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